Rasi Seeds was envisioned by Dr. M.Ramasami and was initiated in the year 1973 in Attur located in Salem District, India. Rasi Seeds is a leading Indian agriculture company that specializes in producing quality hybrid seeds. Their seeds have burgeoned the lives of many million farmers, over four decades of operations. Over 4 million farmers put their faith in their products, every year. Their seeds are sown in a herculean area of over 6.5 million acres of farmland.
Job Details
Position: Crop lead - Mustard and Milet
Education Background: MBA (Agribusiness)
Location: Corporate Office, Coimbatore
Experience: 12+ Years
Roles and Responsibilities
Conduct market research to identify trends, customer needs, and competitor activities.
Develop and implement product strategies aligned with business goals.
Define product positioning, USP, and target customer segments.
Plan and execute go-to-market strategies including product launches, pricing, and promotions.
Oversee development of marketing collateral and ensure effective product messaging.
Enable sales teams with tools, training, and field insights for better performance.
Drive brand consistency, customer engagement, and market communication across channels.
To apply: Email to [email protected]